{"id":923,"date":"2026-09-22T15:59:24","date_gmt":"2026-09-22T13:59:24","guid":{"rendered":"https:\/\/zajedno.hr\/?p=923"},"modified":"2026-09-25T14:20:30","modified_gmt":"2026-09-25T12:20:30","slug":"posao-moze-prezivjeti-krizu-trzista-ali-ne-i-krizu-savjesti-a-business-can-survive-a-market-crisis-but-not-a-crisis-of-conscience","status":"publish","type":"post","link":"https:\/\/zajedno.hr\/en\/posao-moze-prezivjeti-krizu-trzista-ali-ne-i-krizu-savjesti-a-business-can-survive-a-market-crisis-but-not-a-crisis-of-conscience\/","title":{"rendered":"A business can survive a market crisis but not a crisis of conscience"},"content":{"rendered":"<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8a9cb13\" data-block-id=\"8a9cb13\"><p class=\"stk-block-text__text\">Cyclical downturns, recessions and demand shocks can be navigated through financial discipline, capital buffers and focused execution. Conversely, an erosion of trust and the sacrifice of core ethical boundaries invariably prove terminal. Every operator faces moments where seizing formal contractual loopholes or retaining unearned funds feels tempting under the pretext of standard practice. Yet, compromised gains contaminate an organization\u2019s core foundation. Compromise demands rationalization, eroding trust and allowing fear to cloud strategic judgment. Enterprises rarely fall to external headwinds alone. They hollow out from an internal breakdown of integrity. Enduring success is not quantified merely by balance sheets, but by the conviction and clarity with which one can hand the legacy over to the next generation.<br><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Tr\u017ei\u0161ne krize, recesije i pad potra\u017enje cikli\u010dke su pojave koje se mogu prebroditi kapitalom, radom i disciplinom. Me\u0111utim, erozija povjerenja i napu\u0161tanje temeljnih eti\u010dkih na\u010dela redovito vode u nepovratan krah. U poslovanju postoje trenuci kada se mo\u017ee uzeti ono \u0161to nam formalno pripada ili zadr\u017eati tu\u0111i novac pod izlikom da \u201etako svi rade\u201c. Ipak, ne\u010disto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"","rank_math_description":"","_sky_seo_description":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-923","post","type-post","status-publish","format-standard","hentry","category-nekategorizirano"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/posts\/923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/comments?post=923"}],"version-history":[{"count":3,"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/posts\/923\/revisions"}],"predecessor-version":[{"id":1024,"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/posts\/923\/revisions\/1024"}],"wp:attachment":[{"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/media?parent=923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/categories?post=923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/tags?post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}