{"id":1044,"date":"2026-09-30T13:05:51","date_gmt":"2026-09-30T11:05:51","guid":{"rendered":"https:\/\/zajedno.hr\/?p=1044"},"modified":"2026-09-30T13:05:51","modified_gmt":"2026-09-30T11:05:51","slug":"zakon-triju-generacija-zasto-imovina-nestaje-bez-vrijednosti","status":"publish","type":"post","link":"https:\/\/zajedno.hr\/en\/zakon-triju-generacija-zasto-imovina-nestaje-bez-vrijednosti\/","title":{"rendered":"The three-generation rule: Why wealth dissipates without values"},"content":{"rendered":"<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f37ccff\" data-block-id=\"f37ccff\"><p class=\"stk-block-text__text\">A well-known proverb in family business observes: The first generation builds, the second enjoys and the third liquidates. This pattern is not an anomaly, but the natural consequence of transferring raw capital without its underlying ethics.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The founding generation intimately understands the toll of persistent labor, personal sacrifice and acute risk. The second generation retains memory of that grit, striving to protect the accumulated assets. The third generation, raised amid comfort, often loses touch with operational friction and the business's foundational purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When successors inherit balance-sheet wealth unmoored from discipline and character, that fortune rapidly morphs into a liability. The primary duty of a founder is not merely hoarding capital, but instilling the principles required to steward it.<\/p>","protected":false},"excerpt":{"rendered":"<p>Poznato pravilo obiteljskih poduze\u0107a glasi: Prva generacija stvara, druga u\u017eiva, a tre\u0107a rasprodaje. To nije statisti\u010dka slu\u010dajnost, nego zakonitost prijenosa kapitala bez odgovaraju\u0107eg sustava vrijednosti. Prva generacija dobro zna kolika je stvarna cijena rada, odricanja i izlo\u017eenosti riziku. Druga generacija jo\u0161 uvijek pamti napor roditelja i nastoji o\u010duvati ste\u010dene plodove. Tre\u0107a generacija, odrasla u stabilnosti [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"","rank_math_description":"","_sky_seo_description":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1044","post","type-post","status-publish","format-standard","hentry","category-nekategorizirano"],"_links":{"self":[{"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/posts\/1044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/comments?post=1044"}],"version-history":[{"count":1,"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/posts\/1044\/revisions"}],"predecessor-version":[{"id":1045,"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/posts\/1044\/revisions\/1045"}],"wp:attachment":[{"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/media?parent=1044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/categories?post=1044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zajedno.hr\/en\/wp-json\/wp\/v2\/tags?post=1044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}